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Links & Resources
Career Information, Company Profiles and Contacts
- Careers in Advertising. by William Pattis.
- Pick Me: Breaking Into Advertising and Staying There. By Vonk and Kestin.
- Vault Career Guide to Advertising.
- Resumes for Advertising Careers . By VGM Career Horizons.
- Advertising Careers Information
- American Association of Advertising Agencies on Careers
- BLS: Outlook for Careers in Advertising, Marketing, Promotions, Public Relations, and Sales Managers
- Career Network - Adweek / Brandweek
- Advertising at About.com
- Career Info from the Wall Street Journal
- Career Opportunities In Advertising And Public Relations .
- Vault Career Guide to to the Top Advertising and PR Employers.
- How to Put Your Book Together and Get a Job in Advertising: 21st Century Edition. by Maxine Paetro.
- Making it in Advertising. By Leonard Mogel. New York, N.Y.: Macmillan Publishing Company. The business is fun but many quit or are fired. To stay in advertising you need to build your skills, your network and your experience. This book will brief you on things that you can do to succeed.
- Advertising by Moriarty, Mitchell and Wells.
- Ogilvy on Advertising
- Anybody Can Be In Advertising...It Beats Working For A Living
- Here's How: Approach an Advertising Agency and Walk Away with the Job You Want
Job Search
- Find Job Listings
- Thousands of job sites with one search. Provided by
Indeed.com, "a one stop shop for job seekers" (Wall Street Journal).
- Employment Classifieds in Advertising.
- Courtesy of Advertising Week.
- Advertising Age - Job Bank
- Talent Zoo
- A very helpful site with lots of content for advertising and marketing professionals.
- Advertising jobs
About Advertising
- Creative Advertising
- By Mario Pricken.
- Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising
- By
Lisa Fortini-Campbell.
- Truth, Lies and Advertising: The Art of Account Planning
- by Jon Steel.
- The Art of Writing Advertising: Conversations With William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves
- By Dennis Higgins (editor), National Textbook Co. One of the best books ever written on
advertising. Focuses on the competitive world of advertising through five men who helped
shape the industry. The interviews are very entertaining because the personalities of the
men are displayed through their view on the art that made them famous. All of the
copywriters were gracious and honest which makes for a must-read for everyone interested
in the field of advertising.
- Guerrilla Advertising.
- By Conrad Jay Levinson. Houghton Mifflin Company. Cost effective tactics
for small business success. Relevant, practical and well-written. If you are doing
advertising for your own company or a small business, this inexpensive book is full of
helpful ideas and tips.
- Online Marketing Handbook
- By Daniel Janal. This book talks about how to exploit Internet advertising possibilities.
- Ogilvy on Advertising.
- By David Ogilvy. A classic, illustrated book by one of the biggest names in the business. Great reading and highly recommended.
Organizations
- American Advertising Federation
- 1400
K Street, Suite 1000, Washington DC 20005. The American Advertising Federation is a
leading trade group which advocates the interests of advertisers.
- American Association of Advertising Agencies
- Lots of good industry information from the AAAA.
- Institute of Practitioners in Advertising.
- A UK organization focused on getting the job done.
- Public Relations Society of America
- 845 Third Avenue, New York, NY 10022. The PRSA offers information on careers in public
relations and serves as an advocate for public relations professionals nationwide. They
are the publisher of Public Relations Journal, the leading publication in the field.
- Public Relations Student Society of America.
- Online forums, conferences and ideas for students with an interest in public relations careers. Don't forget to check out their job listings.
Ideas and Know-How in Public Relations
- Public Relations: Strategies and Tactics.
- Dennis Wilcox. New York: Harper and Row. This text
provides some basic information for the individual that is interested in the field of
public relations. Strategies and tactics are outlined and discussed over a range of public
relations functions.
- Community Relations Handbook.
- By Roger Yarrington. New York: Longman. One important aspect of public
relations work is the development of community relations. Yarrington provides detail to
developing a community relations strategy.
- PR Museum
- This is the place to go to learn about how ideas are developed for industry, education, and government, and how they have been applied to successful public relations programs since the PR industry was born.
Magazines and Newspapers (Online and Off)
- Advertising Age
- Crain Communications, 740 North Rush Street, Chicago, IL 60611. This is the leading trade
publication in advertising and is packed with stories and items which will help you learn
the field of advertising. Great reading!
- Adweek/Marketing Week,
- 820 Second Avenue, New York, NY 10017. Covers developments in marketing and advertising. Well-read.
- Marketing Online.
- Canada’s only national weekly dedicated to marketing, advertising and the media.
- Public Relations News, 127 East 80th Street, New York, NY 10021.
- This trade publication covers the going-on and hoopla in the field of PR. Well worth reading if you are looking into a public relations career.
Copyright 1997-2009