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Advertising & Public Relations:
Links & Resources

Career Information, Company Profiles and Contacts

Job Search

Find Job Listings
Thousands of job sites with one search. Provided by Indeed.com, "a one stop shop for job seekers" (Wall Street Journal).

Employment Classifieds in Advertising.
Courtesy of Advertising Week.

Advertising Age - Job Bank

Talent Zoo
A very helpful site with lots of content for advertising and marketing professionals.

Advertising jobs

About Advertising

Creative Advertising
By Mario Pricken.

Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising
By Lisa Fortini-Campbell.

Truth, Lies and Advertising: The Art of Account Planning
by Jon Steel.

The Art of Writing Advertising: Conversations With William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves
By Dennis Higgins (editor), National Textbook Co. One of the best books ever written on advertising. Focuses on the competitive world of advertising through five men who helped shape the industry. The interviews are very entertaining because the personalities of the men are displayed through their view on the art that made them famous. All of the copywriters were gracious and honest which makes for a must-read for everyone interested in the field of advertising.

Guerrilla Advertising.
By Conrad Jay Levinson. Houghton Mifflin Company. Cost effective tactics for small business success. Relevant, practical and well-written. If you are doing advertising for your own company or a small business, this inexpensive book is full of helpful ideas and tips.

Online Marketing Handbook
By Daniel Janal. This book talks about how to exploit Internet advertising possibilities.

Ogilvy on Advertising.
By David Ogilvy. A classic, illustrated book by one of the biggest names in the business. Great reading and highly recommended.
Tested Advertising Methods
By John Caples and Fred Hahn. A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It retains all the clarity, candid analysis, time-tested experience and invaluable award-winning ideas from the original, while bringing it right up-to-the-minute on the many new changes in the field.

Advertising World
A marketing communications directory, for professionals, academics, and students of advertising, public relations, direct marketing, and related disciplines.

Clio Awards
Honoring advertising excellence worldwide.


American Advertising Federation
1400 K Street, Suite 1000, Washington DC 20005. The American Advertising Federation is a leading trade group which advocates the interests of advertisers.

American Association of Advertising Agencies
Lots of good industry information from the AAAA.

Institute of Practitioners in Advertising.
A UK organization focused on getting the job done.

Public Relations Society of America
845 Third Avenue, New York, NY 10022. The PRSA offers information on careers in public relations and serves as an advocate for public relations professionals nationwide. They are the publisher of Public Relations Journal, the leading publication in the field.

Public Relations Student Society of America.
Online forums, conferences and ideas for students with an interest in public relations careers. Don't forget to check out their job listings.

Ideas and Know-How in Public Relations

Public Relations: Strategies and Tactics.
Dennis Wilcox. New York: Harper and Row. This text provides some basic information for the individual that is interested in the field of public relations. Strategies and tactics are outlined and discussed over a range of public relations functions.

Community Relations Handbook.
By Roger Yarrington. New York: Longman. One important aspect of public relations work is the development of community relations. Yarrington provides detail to developing a community relations strategy.

PR Museum
This is the place to go to learn about how ideas are developed for industry, education, and government, and how they have been applied to successful public relations programs since the PR industry was born.

Magazines and Newspapers (Online and Off)

Advertising Age
Crain Communications, 740 North Rush Street, Chicago, IL 60611. This is the leading trade publication in advertising and is packed with stories and items which will help you learn the field of advertising. Great reading!

Adweek/Marketing Week,  
820 Second Avenue, New York, NY 10017. Covers developments in marketing and advertising. Well-read.

Marketing Online.
Canada’s only national weekly dedicated to marketing, advertising and the media.

Public Relations News, 127 East 80th Street, New York, NY 10021.
This trade publication covers the going-on and hoopla in the field of PR. Well worth reading if you are looking into a public relations career.

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