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Market Research:
Links & Resources

Career Information, Company Profiles and Contacts

Careers in Marketing and Market Research.
by Wetfeet Press.

Strategic Market Research: A Guide to Conducting Research that Drives Businesses
by Anne Beall.

Careers in Marketing.

Find Job Listings
Thousands of job sites with one search. Provided by Indeed.com, "a one stop shop for job seekers" (Wall Street Journal).

Market Research Jobs

Market Research Information Center (with a good career section)

Reeve Jobs in Market Research

Ideas and Know-How

The Market Research Toolbox: A Concise Guide for Beginners
by Edward McQuarrie.
A resource for novice marketing professionals, defining marketing research of various types, and examining the goals and techniques associated with six traditional market research methods. Also discusses nontraditional market research, and shows how to combine individual market research techniques into a research strategy.

Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising by Lisa Fortini-Campbell.

Hearing the Voice of the Market; Competitive Advantage Through Creative Use of Market Information.
By Vincent P. Barabba. A progressive and useful book for those interested in market research.

Center for Marketing Research at U. Mass

Nielsen Center for Market Research at U of Wisconsin


State of the Art Marketing Research.
By George Edward Breen, A. B. Blankenship and Alan Dutka, McGraw-Hill, Inc. A well-written text on the art and science of market research. Well worth the time of any prospective market researcher.

Market Segmentation : Using Demographics, Psychographics and Other Niche Marketing Techniques to Predict and Model Customer Behavior
By Art Weinstein, Probus Publishing. This book's state-of-the-art demographic and psychographic segmentation techniques and case studies reflect the latest data and applications in market research. This expanded edition also covers international market segmentation and database marketing/single source data to help analyze market opportunities. Topics include: the pre-segmented market; physical attributes; statistical software; segmentation resources; developing global market strategies.

Marketing Tools-American Demographics.
One of the better vendors of marketing-related books, articles and data. You will find a special focus on demographic factors.

Magazines and Newspapers (Online and Off)

Journal of Consumer Psychology
Journal of Consumer Research
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