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Market Research:
Skills & Talents

The field of marketing research calls on the following skills:

Key Skill Area Requirement
People skills: Medium
Sales skills: Medium
Communication skills: Medium
Analytical skills: Very High
Ability to synthesize: Medium
Creative ability: High
Initiative: Medium
Work hours: 35-65/week

Must be good with Data
Market-Research Analysts research market conditions by collecting, organizing, and interpreting data from local, regional, national, or other areas to determine potential sales of a product, service, or retail facilities.
Team Oriented
Market researchers usually work on a research team with statisticians, motivational research specialists who design survey questions, pollsters, interviewers, IT specialists and a variety of others.
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