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Market Research: Top Players
- Nielsen
- Address: 770 Broadway, New York, NY 10003-9595
- Phone: 1 800 864 1224
- Background:
The Nielsen Company employs advanced data collection methodologies and measurement science to help businesses turn new and
traditional sources of data into customer intelligence to better manage their brands, launch and grow product portfolios,
optimize their media mix and establish meaningful customer relationships.
Nielsen is the world’s leading marketing and media information company. The company focuses on measuring and analyzing
how people interact with digital platforms, traditional media and in-store environments - locally as well as globally.
- Dun & Bradstreet
- Address: 103 JFK Parkway, Short Hills, NJ 07078
- Phone: 973-921-5500
- Background: D&B is a leading company for business to business market information and offers
excellent career opportunities.
D&B’s global commercial database contains more than 140 million business records. The database is enhanced by D&B’s
proprietary DUNSRight® Quality Process, which provides our customers with quality business information.
This quality information is the foundation of our global solutions that customers rely on to make critical business decisions.
- Information Resources Inc.
- Address: 150 N. Clinton, Chicago IL. 60661.
- Phone: (312) 726-1221.
- Background: Information Resources,
Inc. is the largest provider of UPC scanner-based business solutions to the consumer
packaged goods (CPG) industry. IRI's business solutions help clients more efficiently and
effectively market, sell and distribute their products worldwide.
- The Arbitron Co.
- Business Units: Arbitron
Radio, Scarborough Research, LocalMotion Retail Ratings, Arbitron NewMedia, Media
Marketing Technologies
- Address: 142 West 57th Street, New York NY 10019.
- Phone: (212) 887-1300.
- Background: The Arbitron
Company is an international media research firm providing information services that are
used to develop the local marketing strategies of the electronic media, and of their
advertisers and agencies. The company's marketing and business units are supported by a
world-renowned research and technology organization located in Columbia, Maryland. The
company employs 530 full-time employees; its executive offices are located in New York
City.
- Westat Inc.
- Address: 1650 Research Blvd, Rockville MD 20850
- Phone: (301) 251-1500.
- Background: WESTAT is an employee-owned research
corporation known for the quality of its statistical design, data collection and
management, and research analysis work. Headquartered in the greater Washington, DC
metropolitan area, our diverse staff of more than 1,100 enables us to assemble project
teams to meet the challenges of complex research projects. With a more than 30-year
history of technical and managerial excellence, Westat has emerged as one of the foremost
statistical research and evaluation organizations in the United States.
- Maritz
- Address: 1297 N. Highway Dr., Fenton, MO 63099.
- Phone: 314-827-1610.
- Background: Maritz attempts to help clients improve their performance in critical areas such as
sales, marketing,
quality, customer satisfaction, and cost reduction by influencing behavior oF
customers, employees, and channel partners. Emphasizing excellence and
value, the company creates, develops, and implements action plans
using strong marketing services, employee involvement and travel
through a unique combination of our worldwide resources that includes marketing
services, employee involvement processes and travel services. The company is considered a
top employer.
- NPD Group Inc.
- Address: 900
West Shore Rd., Port Washington, N.Y 11050.
- Background: As one of the nation's largest marketing
information firms, The NPD Group helps companies around the world answer these questions
in order to better market their existing products and services and develop more successful
new ones.
- Market Facts Inc.
- Address: 3040 West Salt Creek Lane, Arlington Heights, Ill 60005
- Phone: (847) 590-7325.
- Background:
Market Facts' primary activity is the design, execution, and interpretation of market
research conducted on behalf of its clients, which include a majority of the largest 100
multinational consumer products and services companies, as well as many government
agencies.
- M/A/R/C Research
- Address: 7850 N. Belt Line Rd, Irving, Texas 75063
- Phone: 214-506-3400.
- Background:
M/A/R/C Research is a brand development firm dedicated to helping clients create, evaluate, and strengthen their brands.
M/A/R/C teams design and execute qualitative and quantitative, traditional and online solutions while adhering to a
client-service ethic built on being easy to work with and delivering what is promised.
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