Skills & Talents
Links & Resources
Facts & Trends
Non-Profit: Facts & Trends
- Online Philanthrophy Important
- Virtually all non-profits have an online presence and recognize that the web is an important means of reaching out to
opinionmakers and potential donors. Helping to build, maintain, and creatively grow their
online profile is one of the many kinds of work you can do for non-profit organizations.
- Hard, Frustrating and Lonely
- Three words that can describe non-profit
marketing work. But, on the plus side, you will have work that may have
great potential to positively impact people's lives. And, on top of that,
you will often get far more responsibility early in a non-profit job than
you could otherwise. A great way to build your credentials. It's also
worth keeping in mind that non-profit employment is a waystation for many.
We recently spoke with the former manager of a public TV station. He loved
the job but couldn't handle the stress forever and is now a happy manager
of a for-profit service business. The point is that you don't have to
assume that you'll be doing this forever.
- Volunteer First
- A great way to break in with a paying job in non-profit is to get experience as a volunteer. This allows you to build your skills and assess an organization. Similarly, the organization gets to take a look at you and your ability to be impactful.
- Jobs are Multi-Dimensional
- Jobs in non-profits can often have many more dimensions than jobs in the
for-profit sector. You may find yourself dealing with clients, engaging in
lobbying, organizing office affairs etc. This can add to overall breadth
of knowledge and capabilities.
- Donors are Looking for Something Back
- Businesses are increasingly looking to get more back from their non-profit
dollars. This makes it especially important to work to promote a donor's
image with co-marketing arrangements in the non-profit arena.
- Marketing More Important than Ever
- Because of the growth in the number of non-profits that are competing for
a shrinking monetary support base, marketing has taken on even more
importance to the organization. As federal budget cuts deepen over time,
this is likely to become even more true.
- Clients and Sponsors are Key
- Non-profit organizations usually do not refer to their target markets as customers.
They use terms like sponsor, clients, patients, members, donors, and
- Database Marketing Important
- Database marketing is making fund raising a more organized and manageable
process. The use of computer technology and telemarketing allows the
non-profits to reach potential donors more quickly. Non-profits often
cooperate with each other in this regard.
- Hospitals and Universities Offer Good Opportunities
- Some of the most significant non-profit opportunities are in hospitals and
universities. Hospitals are increasingly competing for patients and
rely on marketing expertise to help attract them. And many
universities have experienced severe funding shortfalls and are
turning to marketing efforts to keep themselves afloat. Don't
overlook opportunities in this area. You may be able to make a tremendous
difference for an institution of higher learning.