Skills & Talents
Links & Resources
Facts & Trends
Links & Resources
Career Information, Company Profiles and Contacts
- Real People Working in Sales and Marketing
- By Blythe Camenson and Jan Goldberg, VGM Career Horizons.
Resumes for Sales and Marketing Careers: How to Put Together a Winning Resume.
- By Chuck Cochrane and Donna Pearce, McGraw-Hill, Covering all levels, from entry level to advanced,
the book features over 100
model resumes, plus a sampling of cover letters based on actual
"real-life" success stories.
Resumes for Sales and Marketing Personnel
- By Adele Lewis and Gene Corwin, Barrons Publishing
- By Lisa Stair and Sarah Kennedy, VGM Career Horizons. Discusses the various options
available to marketers with a good focus on product management. Money well spent
if you are exploring your options in marketing.
So You Want to be a Brand Manager
- WetFeet. From Milk-Bone to Cocoa
Puffs to Colgate With Tartar Control, there are more products in the marketplace
than men with goatees, and thus the need for individuals to manage these assets.
If you're a marketing whiz-bang considering employment opportunities, chances
are that you've been visited by the spirit of brand management in some form.
Otherwise known as product management, the basic idea is that a team of people
are the shepherds of a particular product and are responsible for its
& Motta Inc.
- Job placement for marketing professionals.
- 250 South Wacker Drive, Suite
200, Chicago, IL 60606. The AMA represents the interests of
marketers throughout America and offers a variety of services,
including a well-established system of student marketing
chapters. If you are a college student and are interested in
marketing, you should definitely join your campus' AMA chapter.
If one isn't set up, start it yourself. They also publish
Marketing News, a widely read publication that follows change in
the fields of product management and marketing strategy.
- Business Marketing Association
- The Business Marketing Association serves the
professional, educational and career development needs of business-to-business
marketers - advertisers, agencies, media and their partner suppliers.
Ideas and Know-How
- Building Strong Brands
- By David Aaker.
As industries turn increasingly hostile, it is clear that strong brand-building
skills are needed to survive and prosper. In David Aaker's pathbreaking book, Managing
Brand Equity, managers discovered the value of a brand as a strategic asset
and a company's primary source of competitive advantage. Now, in this compelling
new work, Aaker uses real brand-building cases from Saturn, General Electric,
Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands
have been created and managed.
Myths That are Killing Business: The Cure for Death Wish Marketing
- By Kevin Clancy and Robert S. Schulman. McGraw
Hill. A hard hitting and direct book which debunks over 150 marketing
misconceptions having to do with positioning, advertising, promotion etc. Well
worth the read.
New Product Development: Text and Cases.
- By Kim Clark and Steven Wheelwright. Great examples of how to lead rapid
product development that transforms the enterprise. Co-authored by the current
Harvard Business School Dean.
Product Managers Handbook
- By Linda Gorshels. NTC Business Books, The Product Manager's Handbook
is an essential guide to successful product management in today's fast-changing
business world. Eleven information-packed chapters, grouped in four handy
sections, explain and analyze the product manager's role in both traditional,
hierarchical organizations as well as newer horizontal, team-driven
- By Philip Kotler and Gary Armstrong, Prentice-Hall. This is one of the best books
on marketing in existence. Kotler is one of the top marketing educators in the
world and the book reflects it. This book shows how to apply the basic concepts
and practices of modern marketing as they are used in a wide variety of
settings--in product and service firms, consumer and business markets, profit
and nonprofit organizations, and small and large businesses.
`Em One White Sock: And 66 Other Outrageously Simple (Yet Proven) Ideas for
Building Your Business or Brand
- Stan Rapp and Thomas Collins, McGraw-Hill, 1998. Distills the best ideas
from research into what pacesetting companies around the world have successfully
implemented and present each idea as an easy-to-grasp, easy-to-apply marketing
"commandment." Each commandment is followed by a brief explanation and
a discussion of how the idea was successfully used by a particular marketer.
and Marketing of New Products,
- Glen, L. Urban, and John R. Hauser, This text is a thorough and practical guide to product management
strategy. This 700 page book provides real world focus and experience on product
- By Robert J. Thomas, New York, N.Y.: John Wiley and Sons. State of the
art approach to managing and forecasting the development of new products. The
book offers case studies and spreadsheet models. Part of the Portable MBA
Bayne's Marketing Lists on the Internet.
- Get tapped into a number of discussion groups on a wide range of marketing topics.
From advertising to product management. It's here.
Magazines and Newspapers (Online and Off)
- Crain Communications, 740 North Rush St. Chicago, IL 60601. This
periodical is the leader in the field of business to business marketing. A
good way to follow developments and jobs in this area.
- This journal provides in-depth case studies geared to the needs of marketing managers,
executives and professors. The editorial board is comprised of leading
international academics and professionals who offer scholarly as well as applied
approaches to the growing area of industrial marketing.
- Wall Street Journal.
- The most widely read
business periodical in the world. And it's on the net! You must register for the net
version. Great way to keep up with what's going on in the markets and the world. Following
tombstones and ads is also a good way to see which banks are involved in what types of
activity this year. You may also be interested in Careers.wsj.com.