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Product Management:
Links & Resources

Career Information, Company Profiles and Contacts

Real People Working in Sales and Marketing
By Blythe Camenson and Jan Goldberg, VGM Career Horizons.

Wow! Resumes for Sales and Marketing Careers: How to Put Together a Winning Resume.
By Chuck Cochrane and Donna Pearce, McGraw-Hill, Covering all levels, from entry level to advanced, the book features over 100 model resumes, plus a sampling of cover letters based on actual "real-life" success stories. 

Better Resumes for Sales and Marketing Personnel
By Adele Lewis and Gene Corwin, Barrons Publishing

Careers in Marketing
By Lisa Stair and Sarah Kennedy, VGM Career Horizons. Discusses the various options available to marketers with a good focus on product management. Money well spent if you are exploring your options in marketing.

So You Want to be a Brand Manager
WetFeet. From Milk-Bone to Cocoa Puffs to Colgate With Tartar Control, there are more products in the marketplace than men with goatees, and thus the need for individuals to manage these assets. If you're a marketing whiz-bang considering employment opportunities, chances are that you've been visited by the spirit of brand management in some form. Otherwise known as product management, the basic idea is that a team of people are the shepherds of a particular product and are responsible for its performance.

Wennik & Motta Inc.
Job placement for marketing professionals.


American Marketing Association
250 South Wacker Drive, Suite 200, Chicago, IL 60606. The AMA represents the interests of marketers throughout America and offers a variety of services, including a well-established system of student marketing chapters. If you are a college student and are interested in marketing, you should definitely join your campus' AMA chapter. If one isn't set up, start it yourself. They also publish Marketing News, a widely read publication that follows change in the fields of product management and marketing strategy.

Business Marketing Association
The Business Marketing Association serves the professional, educational and career development needs of business-to-business marketers - advertisers, agencies, media and their partner suppliers.

Ideas and Know-How

Building Strong Brands
By David Aaker. As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed.

Marketing Myths That are Killing Business: The Cure for Death Wish Marketing
By Kevin Clancy and Robert S. Schulman. McGraw Hill. A hard hitting and direct book which debunks over 150 marketing misconceptions having to do with positioning, advertising, promotion etc. Well worth the read.

Managing New Product Development: Text and Cases.
By Kim Clark and Steven Wheelwright. Great examples of how to lead rapid product development that transforms the enterprise. Co-authored by the current Harvard Business School Dean.

The Product Managers Handbook
By Linda Gorshels. NTC Business Books, The Product Manager's Handbook is an essential guide to successful product management in today's fast-changing business world. Eleven information-packed chapters, grouped in four handy sections, explain and analyze the product manager's role in both traditional, hierarchical organizations as well as newer horizontal, team-driven decision-making structures.

Principles of Marketing
By Philip Kotler and Gary Armstrong, Prentice-Hall. This is one of the best books on marketing in existence. Kotler is one of the top marketing educators in the world and the book reflects it. This book shows how to apply the basic concepts and practices of modern marketing as they are used in a wide variety of settings--in product and service firms, consumer and business markets, profit and nonprofit organizations, and small and large businesses.

Send `Em One White Sock: And 66 Other Outrageously Simple (Yet Proven) Ideas for Building Your Business or Brand
Stan Rapp and Thomas Collins, McGraw-Hill, 1998. Distills the best ideas from research into what pacesetting companies around the world have successfully implemented and present each idea as an easy-to-grasp, easy-to-apply marketing "commandment." Each commandment is followed by a brief explanation and a discussion of how the idea was successfully used by a particular marketer.

Design and Marketing of New Products,
Glen, L. Urban, and John R. Hauser, This text is a thorough and practical guide to product management strategy. This 700 page book provides real world focus and experience on product management.

New Product Development.
By Robert J. Thomas, New York, N.Y.: John Wiley and Sons. State of the art approach to managing and forecasting the development of new products. The book offers case studies and spreadsheet models. Part of the Portable MBA Series.

Kim Bayne's Marketing Lists on the Internet.
Get tapped into a number of discussion groups on a wide range of marketing topics. From advertising to product management. It's here.

Magazines and Newspapers (Online and Off)

Business Marketing
Crain Communications, 740 North Rush St. Chicago, IL 60601. This periodical is the leader in the field of business to business marketing. A good way to follow developments and jobs in this area.

Industrial Marketing Management
This journal provides in-depth case studies geared to the needs of marketing managers, executives and professors. The editorial board is comprised of leading international academics and professionals who offer scholarly as well as applied approaches to the growing area of industrial marketing.

Wall Street Journal.
The most widely read business periodical in the world. And it's on the net! You must register for the net version. Great way to keep up with what's going on in the markets and the world. Following tombstones and ads is also a good way to see which banks are involved in what types of activity this year. You may also be interested in Careers.wsj.com.

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