Skills & Talents
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Skills & Talents
Product management calls on the following skills:
|Key Skill Area
|Ability to synthesize:
- Analysis is Key
- Product management is less a people job than many of the other marketing
careers. Product management requires high levels of
problem solving skills and analytical abilities.
- Learn to present.
- As in most marketing careers, presentation skills are a
necessity. Both jobs will require presentations to others in the company and
for marketing research to clients. The ability to be persuasive will prove to
be highly beneficial in building a coalition supporting your position and
- The ultimate marketing job.
- To many marketing people, a position as product
manager is the ultimate job. You are managing the entire marketing
operation of a product from inception to final customer distribution.
- Experience required.
- To become a product manager you must obtain years of
marketing and selling experience. Most product managers have spent some time
in the salesforce. A product manager is not a job that typically goes to
someone in their twenties.
- A good MBA helps.
- It is becoming more and more important to obtain an
Masters of Business Administration (MBA) degree to become a product
manager at a prestigious consumer products company. A masters combined with marketing experience
is a powerful combination. Schools that are well-known in marketing and
product management include Northwestern, Georgetown, Dartmouth, Ohio State and
- Huge international potential.
- Product management may provide the best
opportunity to move into international marketing. Gaining experience on
domestic US products provide a great training ground for expanding products
internationally. Companies such as Coca-Cola and Unilever are well known for
moving people around the world to develop knowledge of specific markets and
understanding of product reach and potential.
- Fast track pay scales.
- Because of the requirements for substantial marketing
and selling experience, and the growing need for a masters degree, pay for
product managers can be very high. Many regard product
management as the "fast track" career in the marketing area. High
entry hurdles. It's not surprising then that jobs in product management are
more difficult to obtain than other marketing careers. By definition, the
number of product manager types is limited by the number of products that
generate sufficient revenue to support a full-time product manager.